The Power of Plant Protein

Protein is one of the three essential macronutrients, alongside carbohydrates and fats, that the body needs to function properly.¹ It plays a vital role in building and repairing tissues, producing enzymes and hormones, and supporting immune health.² Every cell in the human body contains protein, making it essential not just for athletes or gym-goers but for everyone—regardless of age or activity level.

Our body requires a steady supply of protein daily, and while many people meet their needs through diet, others—especially those following a plant-based lifestyle—may struggle to get adequate amounts. This is where high-quality protein supplements can help bridge the gap.

Who Should Consider a Protein Supplement?

While protein needs vary, those who may benefit from supplementation include:

• Individuals on vegan or vegetarian diets
• Athletes or those with high physical activity
• Older adults needing to preserve muscle mass
• People recovering from illness or surgery
• Busy professionals with limited time to prepare balanced meals
• Children struggling to meet their protein needs

Supplementing with a clean, plant-based protein can offer a convenient, efficient way to meet daily needs without compromising on values or digestive comfort.

Choosing the Right Vegan Protein Supplement

When selecting a vegan protein powder, look for the following:

• Complete protein profile: It should include all nine essential amino acids.
• Diversity matters: Avoid relying on a single protein source. Opt for a blend of multiple plant-based proteins to help ensure a complete profile of essential amino acids.
• Digestibility: Some protein supplements may cause bloating or discomfort. Choose fermented blends to break down the anti-nutrients that cause these uncomfortable symptoms.
• Clean ingredients: Look for organic, non-GMO, and third-party tested products.

Why Choose Genuine Health fermented organic vegan proteins+

Genuine Health’s fermented organic vegan proteins+ stands out in a crowded market, offering consumers exclusive access to a bonus-size offer not available elsewhere.

This premium protein blend includes seven high-quality plant-based sources, including yellow pea, brown rice, hemp seed, pumpkin, flax, mung bean, and spirulina. What truly makes it unique is the fermentation process, which has been shown in research to enhance nutrient absorption, improve digestibility, and eliminate the bloating often associated with plant proteins.³

Key benefits include:

• 20 g of clean protein per serving
• Fermentation helps break down hard-to-digest plant compounds, making the protein easier on the gut and supporting nutrient absorption
• Vegan, gluten-free, Non-GMO Project Verified, Certified Organic, no added artificial colours, flavours, or sweeteners, third-party tested for purity and potency, tested for heavy metals, Certified B Corp, proudly Canadian, kid-friendly

Whether you’re looking to build lean muscle, recover faster, or simply ensure the body is fuelled with quality nutrition, fermented organic vegan proteins+ provides comprehensive support.

Try This Delicious Protein Smoothie Recipe

Energizer Smoothie

• 1 scoop fermented organic vegan proteins+ (vanilla)
• 1 frozen banana
• 1 cup spinach
• 1 tbsp almond butter
• 1 tsp chia seeds
• 1 cup unsweetened almond milk

Blend until smooth and enjoy!

This simple yet nourishing smoothie is perfect post-workout or as a mid-morning energy boost.

BONUS SIZE OFFER

To celebrate the health-conscious community, customers can purchase the bonus-size Genuine Health fermented organic vegan proteins+ 1080 g at Health First Member stores—providing even more value and support on their wellness journey. Don’t miss out on this opportunity to fuel the body with the best.

References:
1. Watford M, Wu G. Protein. Adv Nutr. 2018;9(5):651–653. doi:10.1093/advances/nmy027
2. LaPelusa A, Kaushik R. Physiology, Proteins. In: StatPearls. StatPearls Publishing; 2025. Accessed June 25, 2025. http://www.ncbi.nlm.nih.gov/books/NBK555990/
3. Knychala MM, Boing LA, Ienczak JL, Trichez D, Stambuk BU. Precision Fermentation as an Alternative to Animal Protein: A Review. Fermentation. 2024;10(6):315. doi:10.3390/fermentation10060315

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